While working at LUNAR Design, I had the chance to create product stories, to be used in marketing materials for the studio. These projects required location scouting, prop shopping, talent sourcing, art directing, and retouching. Here are three of my favorite images.
ORAL-B CROSSACTION TOOTBRUSH
The image captures the curious bond between owner and pet. If brushing with the Oral-B CrossAction is good for her, it must be good for her best friend.
Shooting this image required a dog actor, which is difficult to find outside of Los Angeles, so we moved the shoot there. The dog in this photo turned out to be the chihuahua from the blockbuster “Transformers”, and therefore the most famous actor I’ve ever met.
MODU PHONE
A tiny modular cell phone with an iconic simplicity. Designed for a magazine advertisement, I used the full page as the phone form, and four cappuccinos to represent the iconic button layout. The café setting also allowed me to show scale of the Modu phone, and how small it is compared to an everyday object, like a coffee cup.
HP MEDIASMART SERVER
At the time of it’s release, the HP MediaSmart Server held a ground-breaking amount of storage for the home. I created a his & hers story around having more storage space than anyone should need.